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March 26 2015. Vinnytsia, Ukraine: a school class visits one of the production site o Roshen chocolates. Influenced by its european competitors, the group developped a real philosophy of public relations, organizing free visits including educational activities about chocolate. Since 2013, the net profit of the company still belonging to the current president increased by a factor 9. Despite the commercial barriers with Russia, war in Donbass and a dramatic economical crisis, Roshen continues building new production sites. © Niels Ackermann / Lundi13